When the doors opened to the first KFC restaurant in Sweden there were over 130 cars in line to the drive-thru and approximately 200 guests were standing in line, waiting to enter the restaurant.
Vertiseit has received the mission by Nordic Service Partners to deliver the KFC-concept for digital customer communication in Sweden. This includes digital menu boards and communication in the restaurant environment, which is presented on a video wall and public displays. The first restaurant is located in Lockarp, right outside of Malmö, and holds 150 seated guests and a drive-thru.
– It has been a fantastic weekend, we have served approximately 20,000 customers and it was great to see so many happy and satisfied guests with us during the opening weekend, says Morgan Jallinder, CEO of NSP.