What was the challenge?
Lindex aims to enhance the customer journey between digital channels and the physical store. The challenge is to create a seamless and consistent customer experience throughout all touch points. In order to realize the concept, the store needed to be more digital.
What we did
How can a digital store ad value for the customer and Lindex business? With the customer journey as a starting point, we managed to identify specific touch points. For each channel a well-defined purpose and clear objectives where formulated. The concept ranges from brand-building communication in large format to interactive sales support and inspiration. The result is an unified perception of the brand, regardless of channel.
Lindex is one of Europe’s leading fashion chains, with approximately 490 stores in 18 markets. Lindex business concept is to offer inspiring and affordable fashion to the fashion conscious woman. More than half of Lindex total assortment is made of more sustainable sources and Lindex is dedicated to reach 80% by year 2020.